When Ausloos joined the Packers eight years ago, they had about 20 guides, which is one indication of the team’s success at making Lambeau Field a visitor destination. “This is the greatest retirement job ever,” said Conard, a retired University of Wisconsin-Green Bay faculty member who recently transferred her season tickets to her daughter. Bonnie said the people in Dallas should take a lesson from this lady,” Jim Ribley said of Conard, who was wearing a Packers watch, Packers earrings and Packers shirt. About 100 percent of them are passionate Packers fans.
Nevertheless, each tour is suffused with the lead guide’s personality. “We don’t want different variations of facts and stories,” Ausloos said. Guides are regularly updated on the latest information and their presentations are monitored from time to time. Training takes about six weeks, Ausloos said. One, Candy Conard, estimates she walks 20 to 30 miles a week. They work about 25 hours a week for $9 an hour and up. Many of the 50 or so tour guides are retired teachers and coaches. “They all sell out,” Ausloos said of game-weekend tours. It climbes to 60 a day on Saturdays before home games. This time of year, the Packers offer 30 to 40 tours a day. Youth regional) soccer was here, we were packed.” “Telling the story increases loyalty to the brand,” Ark said of the tours.Ĭasey Ausloos, Hall of Fame sales executive, said community activities, such as youth athletic tournaments, spur visits to Lambeau as well. The tours are a tool for increasing the Packers’ local income, which was $149.2 million last year, or 40 percent of total revenue of $375.7 million.
#Lambeau field stadium tours pro
The tours themselves make money, and anything that draws people into Lambeau Field increases the chances of them visiting the Pro Shop, 1919 or, when it reopens, the Hall of Fame, to say nothing of spending money in the wider community. View Gallery: Fans at Packers training camp: July 30 If you are this close, you have to come here.”
“This is legendary,” Roland Serenil said. Brett Favre’s induction into the Packers Hall of Fame in June kept the team on the minds of fans, and Jennifer Ark, Packers director of stadium services, speculates the Kenny Chesney concert in mid-June also sparked interest.Īnd then there are the reason fans of other teams, like the Ribleys of Grante City, Ill., or Cowboys fans Roland and Karen Serenil, come to Lambeau. Expectations are high for on-field performance after the Packers in January came within an overtime loss to Seattle of going to the Super Bowl. Packers representatives say there are several reasons. That was with the Packers Hall of Fame closed for renovation, and the new 1919 Kitchen & Tap restaurant and training camp not opening until late July. A record 16,550 people took stadium tours in June, 3,709 more than last year. Awesome.Jim Ribley, a Broncos fan, and wife Bonnie, who likes the Cowboys, recently grinned their way through Lambeau Field. Last season I finally got the chance to go to my first Packer game.
#Lambeau field stadium tours full
After the tour you’re able to shop around at the Packers Pro Shop and grab lunch at Curly’s Pub.Īlthough the tour was great, nothing beats experiencing the stadium with the players out on the field and a crowd full of cheering fans. Walk around the field (but not on it), climb the steps of the bleachers, and sit in the box seats. Throughout the tour you hear about the history of the stadium and the team while getting to see the field from different vantage points. On this tour they take you down to the locker rooms and up to the field through the tunnel the players use to get to the field. Our group went on the Classic Stadium Tour. There are different options of stadium tours, varying in price, tour times and durations, and areas you get to see. It was great to be able to see the stadium without the crowds of people. My first time visiting Lambeau Field wasn’t for a game, it was for a tour with the UWO Marketing Club. In Wisconsin there’s a joke that there are three loves: beer, cheese, and the Green Bay Packers. Sometimes you don’t have to go far to have an adventure.
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